The role:
As the Branding and Storytelling Lead, your primary focus is to tell the brand story of Flutterwave in a way that benefits the company and improves positive brand perception with key stakeholders. You should have an exceptional understanding of communication strategy, social media, pop culture, and content creation. Workload will be high and varied, so you must be able to multitask across various projects.
You will be responsible for presenting our products in ways that will strengthen our brand and grow users. Creative and quantitative thinking is crucial and familiarity with various product marketing techniques, like email campaigns, product announcements etc. Your goal will be to develop and implement the most profitable plans to position and promote our products.
What Your Day-to-Day Activities Will Be Like
- Ensure content shared on all channels – digital and traditional platforms, is optimised to achieve marketing objectives
- Generate ideas for content and marketing campaigns
- Write and produce quality content, taking into account the conventions and limitations of platforms being utilised.
- Manage and respond to negative feedback on social media
- Use content creation and editing software to create quality content
- Liaise with the Graphic Design department to produce marketing collateral
- Collect and collate feedback into actionable points
- Track analytics to measure the effectiveness and efficiency of marketing campaigns.
- Study company products
- Translate technical details into benefits for the user
- Follow and analyze market trends to position products
- Develop product marketing strategies (advertising, product launching)
- Craft compelling messages across marketing channels (landing pages, ad campaigns)
- Work with various teams (Design, Growth, Product, Customer experience) to implement strategies
- Test marketing product features, releases and ad copy
- Evaluate projects using relevant KPIs and feedback from existing and prospective customers
Required competency and skillset to be a waver
- Minimum of 3 years of relevant work experience as a product marketer, brand manager or a similar role
- An understanding of conventions and purposes of specific marketing processes and methods
- An understanding of the conventions and ‘best practice’ of specific social media platforms
- Broad understanding of social and digital media
- Experience of using scheduling tools (including HootSuite, TweetDeck, Buffer and SproutSocial)
- Intimate knowledge and understanding of SEO and Analytics
- Desire to continually evolve your personal understanding of marketing and social media trends
- Proven experience as a Product Marketing Manager, Brand Manager or similar role
- Background in design and copywriting is a plus
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Excellent communication skills
- A keen eye for detail
- Creativity
- Analytical mind and strong quantitative skills
- BSc/BA in Marketing, Communications or similar field is a plus
- international experience is a plus
